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The ambitious installation included VR, robotics, a super high speed sensor and 3D audio technology.One example within the installation used motion tracking projectors that allowed visitors to interact with virtual objects while small 3D-printed musical instruments came to life under the system’s sensors.
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Over the past few years, brands have ramped up the number of immersive experiences at South by Southwest in Austin, Texas.
So it makes sense that the festival would seek to recognize that work.
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The third award (Spirit of SXSW) went to art collective Meow Wolf for Fractallage, a pop-up installation, and The Atrium, a VR experience.