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She bought the paper to promote her new company, The British and Australasian Mining Investment Company, and as a gift to her lover Frederick Stannard (‘Phil’) Robinson.Robinson was installed as editor and she married him in 1894.Harold Evans, editor from 1967 until 1981, established The Sunday Times as a leading campaigning and investigative newspaper.
It was the first time both The Sunday Times and The Times had been brought under the same ownership.Its founder, Henry White, chose the name in an apparent attempt to take advantage of the success of The Observer, which had been founded in 1791, although there was no connection between the two papers.On 20 October 1822 it was reborn as The Sunday Times, although it had no relationship with The Times.(At the insistence of newsagents, worried at the impact on sales of standalone magazines, it was initially called the "colour section" and did not take the name The Sunday Times Magazine until 9 August 1964.) The cover picture of the first issue was of Jean Shrimpton wearing a Mary Quant outfit and was taken by David Bailey.The magazine got off to a slow start, but the advertising soon began to pick up, and, over time, other newspapers launched magazines of their own.